About US

Loving Naturals is a 
family-owned, family-operated, and family-friendly company. Parents want only the best for their newborns, and all moms and dads face the same challenges in selecting the safest products for their little ones. The skin is the largest organ and it absorbs 60% of the products used topically.  The smaller the child the larger the surface area. As new parents in 2005, our founders, went on a quest to transform their lives to adjust to their newborn’s needs.  They adopted an organic diet, used cloth diapers, naturally treated their colds and flus, and relied on natural cleaning products.  Choosing natural skin care products was also important as they discovered that many of the so-called "natural” products on the market contained harmful ingredients and dangerous preservatives.  They found that companies disguised toxic chemicals under “fragrance” or omitted key ingredients from the long lists of unknown and unpronounceable ingredients. This prompted the young couple to take their children’s wellbeing into their own hands and start Loving Naturals out of their home.  Ten years later, Loving Naturals sunscreens, balms, and oils have reached nearly every corner of the globe with our special promise to you. We have researched each and every ingredient, combined only the purest natural or organic ingredients available, and we always disclose each and every ingredient to you. Loving Naturals promises to deliver only the safest and most natural products to your door and provide you with a product you can trust. We hope you love our products as much as we do!



    We are committed to offering safe and natural products. You can be assured, we will earnestly research every ingredient we use, use the most safe, natural and organic ingredients available and always disclose every single ingredient. Our products never contain solvents, sulfates, synthetic fragrances, parabens, phthalates or petrochemicals.

    We are committed to earth friendly practices that minimize waste in the manufacturing, packing and shipping processes. As part of this commitment we also are a cruelty free company and never test our products on animals.

    We are committed to our customers satisfaction. If you are ever dissatisfied with a product, please let us know. We are happy and willing to assist you, whether it be more information or a replacement, refund or exchange at no additional cost to you!

Loving Naturals is committed to providing you with the very best that Nature has to offer. Please refer to our Natural Ingredients Guide to view each and every ingredient we use.